Ayurvedic Brand in India ! Brand story of Shahnaz Husain Group

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50 Years Of Excellence

"Crusading Brand India and Ayurveda is the soul purpose of her existence.”


Shahnaz Husain, pioneer of Ayurvedic beauty care and one of India’s leading woman entrepreneurs, has taken Ayurveda worldwide. Today, she heads the Shahnaz Husain Group of Companies, with its global network of franchise salons, retail outlets, beauty training academies, as well as 380 Ayurvedic formulations for beauty and health care. Shahnaz has lectured at leading international universities on Ayurveda. She spoke at Harvard Business School and became a Harvard Case Study on brand creation. Now she is a subject at Harvard for “Emerging Markets” in recognition of the international market for Ayurvedic beauty care created by her. She has received several prestigious awards, including the World’s Greatest Woman Entrepreneur Award from Success, U.S. based Business Magazine, and the Padma Shri Award. Shahnaz is dedicated to social causes through Skill Development and free courses for the physically challenged. Over the last five decades, Shahnaz Husain’s name has become an international brand, while she is an international beauty icon.

Everything about the brand
is more than life


The Shahnaz Husain Brand is internationally renowned for organic beauty care, based on Ayurveda, blending ancient traditions with advanced techniques. There is no doubt that herbal beauty care in India is fashioned after the Shahnaz Husain brand. In fact, Shahnaz Husain has been marketing products worldwide that are innovated and formulated in India, with indigenous Ayurvedic ingredients. She has made Ayurvedic Beauty care relevant all over the world. Over the last four decades, the Shahnaz brand has established unquestioned brand loyalty. Today, it is ideally positioned in the domestic and international market for Ayurvedic beauty care.

Based on the principle of “Natural Care and Cures,” the Shahnaz Husain organic formulations comprise of herb, flower and fruit extracts, essential oils and even precious minerals and gems. The Shahnaz Husain Group has evolved over 380 Ayurvedic products for beauty and health care. In fact, after developing as the brand leader in the premium segment, today the brand has a commanding presence in the middle segment on the strength of brand identity. State-of-the-art manufacturing and R&D units, as well as long expertise, have given the Group an edge over others in the sophisticated formulation of products.



The Shahnaz Husain franchise is at the core of the success of the Shahnaz Husain brand. Apart from strong branding, the franchise offers an established business model with proven success rate. The Shahnaz Husain Signature Salons have become internationally known for path-breaking treatments and innovations. Premium Shahnaz Husain formulations have stormed international markets. Her latest launch is the unique Germ Fight Series. The Shahnaz Husain Group’s forays in the international market are a phenomenal success story. The Group has acquired a global presence, having sold at leading stores, exclusive outlets and franchise salons worldwide. The products have also sold at Galeries Lafayette in Paris, Selfridges and Harrods in London, La Rinascente in Milan, El Corte Inglis in Spain, Bloomingdales in the USA and the Seibu chain in Japan. The Group is exporting to over 100 countries worldwide.

A Harvard Case Study and Subject, Shahnaz Husain has received several prestigious international awards, while her products have received Quality Excellence Awards in London, Geneva, Cannes, Paris and New York. With a successful track record of five decades, the legendary Shahnaz Husain brand name has gone from strength to strength. It has been tested by the most exacting test of all…..the test of Time!


Brand Mission

“To her exclusively goes the credit of bringing out the therapeutic value of herbs from the mists of antiquity and legend, combining then with scientific research and practice.”

—–Wall Street Journal.

Indeed, to Shahnaz Husain goes the credit of embracing India’s traditional herbal healing science, popularising it all over the world and starting an international trend of Ayurvedic beauty care.

Brand Vision

Shahnaz Husain’s vision has always been to promote the Indian herbal heritage to every corner of the globe. She has done so with a crusader’s zeal, putting India on the world beauty map. Her vision is to see India lead the international cosmetic industry in Ayurvedic beauty care in the 21st century.


Brand Values

Shahnaz Husain’s philanthropic work has remained the nerve center of her entrepreneurial success. In her own words, “I feel grateful that I have had this opportunity to pay back in a small way for what I have received in plenty. It gives me a wonderful feeling of having achieved something truly worthwhile. It cannot be measured in material terms.”

Brand Philosophy

Apart from opening the windows of the world to nature, Shahnaz Husain’s philosophy of life is “Do your best and leave the rest to the Will of God.” This total surrender helps her to stay grounded, no matter how high she may soar on the wings of success. She believes that what remains constant is inner strength.

Corporate Social Responsibility

We make a living by what we get, but we make a life by what we give

Shahnaz Husain contributes towards empowering the less privileged by supporting vocational beauty training for the physically challenged. This way, they have the opportunity to be financially independent and self-reliant. At the end of the course, the students receive the Shahnaz Husain Beauty Diploma, so that they can find jobs and lead meaningful lives. Help is also provided in finding suitable jobs, as part of the Corporate Social Responsibility program.


SHAMUTE: The beautiful world of the silent.

Since 1984, Shamute has trained hundreds of students and even helped them find employment. Many of them have been employed in the Shahnaz Herbal salons and franchise salons, while others have started their own salons or gained employment in other salons. Today, there are four-month courses round the year. Free courses are open to the speech & hearing impaired (subject to availability).

SHASIGHT: From Darkness Towards Light

Shasight was started in 2008 to provide free beauty training to the visually challenged. Shahnaz Husain has also written a book on beauty, which has been translated into Braille for the visually-impaired students. It contains detailed information regarding several techniques like the various massage strokes and also includes theoretical knowledge of the skin and hair (skin and hair types and problems, clinic management and business management, etc.)


Shahnaz Husain is also involved in the Government Skill Development through her beauty academy, for Training and Certifying under-privileged women in the beauty and wellness industry. Under her leadership, the academy has created Study Material and Class Plan to train women. The beneficiaries also received Toolkits to help them start their own business, without relocating from home. They can also freelance, or work as beauty therapists in a local beauty parlor. Over 40,000 women have been trained and close tracking of these Certified Beauticians have revealed that, apart from getting jobs in the organized and unorganized beauty salons/parlors, more than 74% are earning an average income of Rs.4500 in rural/semi-Urban locations by serving home-based women clientele in their locality.

Shahnaz Husain’s Chemoline Range, based on Ayurveda, was formulated to alleviate the effects of chemotherapy and radiation on the skin and hair. The products have already been given free of cost to cancer hospitals, like Sloan Kettering in the USA and Rajiv Gandhi Cancer Institute and Research Centre, Dharamshila Cancer Hospital, MNJ Cancer Hospital, and Tata Memorial, etc. This is also a philanthropic initiative and a part of CSR activities.

Shahnaz Husain Achievements

Success is a journey, not a destination

Received Ayurvedic Innovation Award from China Chamber of Commerce.
Shahnaz Husain crowns the winner of Mrs. India U.K. 2017.
Seen at a special reception held at 10 Downing St. by Mrs. Samantha Cameron.
Received the Quality Excellence Award from Global Quality Management.
Seen with Prof Geoffrey Jones at the Harvard Conference held in Mumbai.
Lloyds TSB Jewel Award in London for iconic Innovation and Entrepreneurship.

Shahnaz Husain Videos

Shahnaz Husain Videos

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