India’s natural healing heritage of Ayurveda has used the power of precious minerals like gold for centuries, to restore both health and beauty. Today, scientific research has revealed that gold, being one of the softest metals, is easily absorbed into the deeper layers of the skin and influences it at the cellular level. In fact, gold has a potent action on the skin, in terms of revitalising and rejuvenating the skin. In fact, gold has several benefits in external skin care. It has bacterial properties and also stimulates lymphatic drainage. It also helps to transport oxygen molecules into the skin. Therefore, gold purifies the skin and gets rid of toxins and wastes. All these actions help to improve the skin’s normal functions, particularly that of the regeneration of healthy new cells. The skin becomes clear and radiant, with a golden glow. These benefits of gold in skin care prompted us to formulate our 24 Carat Gold range.

The Shahnaz Husain 24 Carat Gold Range comprises of 24 Carat Gold Skin Radiance Gel, Gold Exfoliator and 24 Carat Gold Skin Beautifying Mask. Skin Radiance is a dual complex – it has a Moisturising Cream and a Gel. We also have Pot of Gold, a make-up foundation containing pure gold. These products have been combined with organic extracts like wheatgerm oil, aloe vera and sandalwood.

You can even do the Gold Facial at home – once a week.

If your skin is normal to dry, use the Gold Facial procedure once a week, as mentioned above.

If your skin is normal to oily, use the Moisturising Cream sparingly (very little quantity) and massage only for one minute. Follow the rest of the procedure given above. If you have acne, pimples or rash, avoid the Gold Facial.

The method of use is as follows:

First cleanse the skin. Then apply the Gold Exfoliator and rub gently on the skin with small circular movements. Wash off with water. Then apply the Moisturising Cream and massage it on the face for 3 to 5 minutes. You can add a little water to help the massage. Cold water would be good. You can give the skin a cold compress with chilled rose water at this stage. (Keep a little rose water in a bowl in the fridge) Use cotton wool pads soaked in the chilled rose water and apply on the face. Then apply the Gold Gel and massage it on the skin till it is absorbed. You can use a little rose water, while massaging the gel. Wipe off with moist cotton wool. Then apply the Gold Mask, avoiding the lips and area around the eyes. Wash off or wipe off with moist cotton wool after 10 minutes.